Magic carpet

A focus on the boundary line that exists between a commercial and an artistic product. Going true the reflexion of Benjamin we need to consider today the work of art in the age of  is technical and commercial deployment. A way to re-think and re-define this concept through a modern magic carpet by assembling it with merchandising instruction or transportation recommendation removed from a packaging cardboard.

Work realized in collaboration with the carpet design concept store Parentesiquadra, Quarrata, Tuscany.

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